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Manufacturing

Alabama Jack Daniel cooperage opens, creating 200 jobs in Lawrence County

TRINITY, Alabama — An ultra-modern facility that produces oak barrels that help give Jack Daniel’s whiskey its color and flavor officially opened today in Lawrence County.

Alabama Governor Robert Bentley, state economic development officials and Brown-Forman/Jack Daniel’s leaders today celebrated the grand opening of the Jack Daniel Cooperage in Trinity, a community near Decatur.

The brand new facility, located at the Mallard Fox West Industrial Complex, will employ 200-plus workers when fully operational. The cooperage produces the solid American white oak barrels that are toasted and charred for maturing Jack Daniel’s Tennessee Whiskey, the No. 1-selling whiskey brand in the world that’s enjoyed in more than 160 countries.

“The American whiskey category is booming with exports of Tennessee Whiskey and bourbon eclipsing $1 billion for the first time last year,” said John Hayes, senior vice president, managing director of Jack Daniel’s. “We want to be able to satisfy the world’s thirst for our premium Tennessee Whiskey, and having this state-of-the-art cooperage will help us meet that demand. We couldn’t be happier with this new facility and the great welcome we’ve received from the people of Alabama.”

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