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Innovation

Honda shows off Alabama-made Ridgeline in Detroit

DETROIT – The next Alabama-made vehicle made its debut today at the North American International Auto Show – the all-new 2017 Honda Ridgeline pickup, which is joining the production lineup at the automaker’s Lincoln assembly plant.

Appearing in dealer showrooms in the spring, the second-generation Ridgeline is arriving on the market at a time when light trucks and SUVs are in hot demand. To capitalize on the Detroit unveiling, Honda is featuring the new pickup in a Super Bowl 50 commercial next month.

At today’s debut, John Mendel, executive vice president of American Honda Motor Co., said the new Ridgeline is equipped with many segment-leading features while preserving elements of the original version of the pick-up, including an in-bed trunk and a dual-action tailgate. One new wrinkle: The trunk bed comes with a built-in sound system and a 400-watt outlet for a flat-screen TV or other devices.

“It’s the Honda of trucks — fully confident and competent but all together new and innovative,” Mendel said.

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