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Manufacturing

Alabama-built Elantra stars in Hyundai Super Bowl 50 ads

Hyundai is showcasing the features of its redesigned 2017 Alabama-built Elantra sedan in Super Bowl 50 commercials starring actor Ryan Reynolds and a pair of frightening but chatty bears.

The two spots are part of a Super Bowl blitz by the automaker, which has produced a total of four commercials for Sunday’s game. Hyundai is an official NFL sponsor and regular Super Bowl advertiser.

“It’s fitting that our most strategic Super Bowl marketing program every at Hyundai is happening during Super Bowl 50 and what is anticipated to be the most-watch TV event of all time,” said Dean Evans, chief marketing officer of Hyundai Motor America.

Hyundai debuted the sixth-generation Elantra at the Los Angeles Auto Show in November, with production slated to launch soon after at the automaker’s $1.8 billion assembly plant in Montgomery.

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