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Enterprise

Made in Alabama brand evolution brings new look to Commerce website

The Alabama Department of Commerce has launched an upgraded version of its Made in Alabama website as the strategic centerpiece in an all-encompassing evolution of the state’s economic development brand.

The redesigned Made in Alabama site features a clean, modern look and incorporates new features such as lead-generation elements to support Commerce’s primary economic and workforce development mission.

The design emphasizes the shareable content that has become the hallmark of Made in Alabama, fueling more than 1.3 million page views on the site since the brand debuted in March 2013. More than 500 articles highlighting the state’s business development successes and its attractiveness for new investment have appeared on the site.

“Made in Alabama is a brand that tells a story and what happens when great companies come to Alabama and find success here,” said Greg Canfield, secretary of the Alabama Department of Commerce. “It’s a very straight-forward brand. Whenever you see it positioned on a page in a print ad or on the website, you take notice of the Made in Alabama brand.”

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