U.S. Commercial Service Webinar Series: Doing Business in Canada
Exporting to Canada: Where Do We Begin?
Canada is the largest single export market for the U.S. and is a highly receptive market for U.S. goods and services. The North American Free Trade Agreement (NAFTA) and Canada’s geographic proximity have afforded U.S. firms with a significant advantage in selling to Canada’s markets. Are you maximizing your opportunity? Whether you currently export to Canada or are new to exporting, the importance of developing a strategic approach to this market is critical to your success. This five-part webinar series has been designed to help businesses strengthen the skills necessary to effectively do business in Canada.
Nearly 96 percent of consumers live outside the United States. This offers enormous opportunity to U.S. companies that would like to explore the possibility of exporting…but where to begin? Why not look at America’s biggest and closes foreign market – Canada! This webinar will provide new exporters information on a number of topics that should be considered when beginning to export. Small to medium-sized businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider attending. Topics covered include: the Canadian market – key opportunities for SMEs; developing an export plan and marketing strategy; entering the market (customs process and regulatory considerations); shipping; international standards and contracts – the best approach with your Canadian commercial partner and how NAFTA makes a difference; and protecting your intellectual property.