U.S. Commercial Service Webinar Series: Doing Business in Canada
Canada’s Anti-Spam Legislation (CASL): What Do You Need to Know?
Canada is the largest single export market for the U.S. and is a highly receptive market for U.S. goods and services. The North American Free Trade Agreement (NAFTA) and Canada’s geographic proximity have afforded U.S. firms with a significant advantage in selling to Canada’s markets. Are you maximizing your opportunity? Whether you currently export to Canada or are new to exporting, the importance of developing a strategic approach to this market is critical to your success. This five-part webinar series has been designed to help businesses strengthen the skills necessary to effectively do business in Canada.
Canada’s new Anti-Spam Legislation (CASL) came into effect July 1, 2014 and establishes rules for the sending of commercial electronic messages (CEMs) and the installation of computer programs to/on devices in Canada. CASL will change everything you thought you knew about regulations governing outreach to your customers and prospects in Canada. This webinar will provide U.S. companies with the basic knowledge to start developing a compliant marketing program for their dealings in Canada. Topics covered include: an overview of the legislation and how it differs from the U.S. legislation (CAN-SPAM); how the legislation affects U.S. companies doing business in Canada; information about developing a compliant marketing strategy; and information on the penalties of non-compliance.