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Alabama cookie maker misses shot at Super Bowl commercial

Selma Good founder Robert Armstrong makes a batch of G Momma’s cookies at a family cabin on the Alabama River near Selma. (Joe Songer/jsonger@al.com).

Selma entrepreneur Robert Armstrong is out of the running in a nationwide contest for a free Super Bowl commercial.

His company, G Mommas Cookies, was one of 10 finalists in the Small Business Big Game competition put on by Intuit Quickbooks.

But G Mommas did not make the top three, announced tonight during the Quickbooks Connect entrepreneurial conference in San Jose, Calif.

“I’m definitely disappointed, but I really feel I have already won,” Armstrong said tonight by phone from San Jose. “Just being a part of this competition has given me a lot of publicity and brand awareness.”

“The whole experience has been a lot of fun, too.”

Armstrong and the other finalists were present for the top three announcement at the conference, where speakers included Oprah Winfrey, Jessica Alba and Bill Rancic.

Over the past two months, Armstrong mounted a spirited campaign for online votes, which determined the top three. Selma residents and others rallied around him to promote voting.

The top three finalists are Chubbies Shorts, a San Francisco clothing company, Vidler’s 5 & 10, a five and dime store in East Aurora, N.Y., and Death Wish Coffee Company of Round Lake, N.Y.

The winner of the grand prize — a 30-second commercial during the Feb. 7 Super Bowl — will be announced in January. The two runners-up will each receive $25,000, and the seven other finalists will each receive a $10,000 prize.

The top three each generated tens of thousands of votes and rallied support from their local communities and on social media, said Ken Wach, senior vice president of marketing for Intuit’s Small Business Group.

“It demonstrates the passion owners and their customers have for their small business,” Wach said in a written statement. “We’re excited to give the small business community a voice on the national stage and help one small business achieve a dream that may have previously been unimaginable.”

So what’s next for G Mommas?

Armstrong said he will continue growing the business, which he started using his grandmother’s cookie recipe. He now sells the bite size cookies in grocery stores, pharmacies, gift shops and restaurants across the Southeast.

He’s working on several projects, including moving production of the cookies from a contract bakery in Pennsylvania to a new bakery he built in Selma in a former Dollar General. Packaging is done locally.

Armstrong said he’s grateful for the way his hometown got behind him in the competition.

“Thank you so much to everyone for the support. I’m really overwhelmed by the support from Selma, from Alabama and the South.”


November 03, 2015 at 10:20 PM

Dawn Kent Azok | dazok@al.com By Dawn Kent Azok | dazok@al.com

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