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Alabama plant stars in Mercedes Brand Experience

Alabama isn’t just the center of manufacturing for Mercedes-Benz in the U.S., it’s also become the destination for thousands of the company’s employees on a mission to learn more about the brand.

The Mercedes-Benz Brand Immersion Experience kicked off in September 2014, and since then, nearly 9,000 employees of the German automaker’s dealer network have participated in the program held at the Tuscaloosa County factory.

They come from across the nation, and sometimes abroad, to get an up-close look at the assembly line which turned out more than 300,000 luxury SUVs and cars last year. Then they get behind the wheel for a hands-on tutorial on exactly what those high-performance models can do.

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Launch Party: Honda starts Ridgeline mass production

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