The retail giant, which announced the acquisition in December, said it will have a major impact on efforts to increase convenience for Target shoppers through affordable, same-day delivery across a variety of product categories.
For Birmingham, the move is the latest win for the city’s burgeoning innovation sector, which has attracted millions of dollars in new investment for tech-based startups.
“Birmingham is a center for innovation and this agreement highlights the type of cutting-edge industry that is emerging here,” said Jon Nugent, vice president for innovation and technology for the Birmingham Business Alliance.


