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Consultants: How the ‘Project New World’ site search ended in Alabama

In a podcast series, site selection professionals who assisted Mazda and Toyota provide a detailed, behind-the-scenes look at why the automakers’ $1.6 billion auto assembly plant project is headed to Huntsville, Alabama.

In three sessions, a team from JLL Chicago discusses the genesis of what became known as “Project New World,” shares particulars on a rigorous, fast-paced site search, and reveals the factors that finally separated Huntsville from other suitors.

Claiming one of the most coveted industrial prizes in years, a 2,000-acre site in North Alabama will become home to a sprawling assembly plant with 4,000 workers producing 300,000 vehicles annually.

Site preparation has been under way for some time in Huntsville, and the automakers celebrated the official start of the construction project with a ceremonial groundbreaking on Friday.

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Mazda Toyota Manufacturing kicks off construction on $1.6B Alabama plant

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