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Commerce creating specialist post to assist rural Alabama on projects

The Alabama Department of Commerce is adding a rural development manager to work with rural communities and counties across the state to enhance their competitiveness in the economic development process and better prepare them for projects.

Greg Canfield, secretary of the Alabama Department of Commerce, said he hopes to have the newly created position filled with an experienced professional in coming weeks. See the Rural Development Manager job description.

“While we have had success in facilitating rural economic development, we want to continue to improve and do more to help the state’s rural counties and small towns and cities,” Secretary Canfield said.

“This specialist is going to help communities become better equipped to work on job-creating projects while also providing connectivity to Commerce’s project managers and to any other state resource or agency that is needed as part of a team.”

Alabama Commerce
Greg Canfield, secretary of the Alabama Department of Commerce, is creating a specialist position to assist rural areas in the economic development process.

Rep. David Standridge, chairman of the House Rural Caucus, said the creation of a statewide rural development manager position has been a priority of the caucus. He believes Commerce, the state’s lead economic development agency, is the proper home for this specialist.

“Rural Alabama obviously has its challenges as well as its unique opportunities in economic development,” Standridge said. “One problem is that a lot of rural counties and small towns don’t have the resources for an economic development specialist or a professional.

“They need a go-to person who can get them answers and help them navigate the economic development process.”

‘CATALYST’ FOR SUCCESS

The creation of the rural development manager position stems from talks involving Sec. Canfield; Rep. Standridge; Rep. Randall Shedd, chairman of the House Urban and Rural Development Committee; and the Economic Development Association of Alabama (EDAA), whose membership numbers 500 professionals. Discussion were also held with State Sen. Bobby Singleton on issues in Alabama’s Black Belt.

“Our goal is to bring rural Alabama up without bringing urban Alabama down,” Rep. Shedd said.

According to a job description, the rural development manager will provide technical assistance to rural communities under consideration for economic development projects, as well as provide ongoing assistance and training for rural communities seeking to become more competitive for economic development projects.

“Economic development in rural communities faces specific challenges that are not present in urban or suburban settings, and an advocate for those communities could provide a catalyst for more economic success in those areas,” said Jim Searcy, the EDAA’s executive director.

“Alabama is primarily a rural state, and an effort to grow all parts of Alabama should be applauded. This action by Governor Ivey’s administration is an indication of Alabama’s leadership commitment to the entire state. EDAA is committed to moving Alabama forward, and this is another step in achieving that goal.”

RURAL RESOURCES

The creation of the first-ever rural development manager position in Commerce’s Business Development Division is another major step in a broader effort to attract new investment and spur job creation in rural areas across the state.

In mid-2015, Alabama began offering enhanced incentives for companies locating qualified projects in rural or “Targeted Counties.” Since then, 16 projects in these counties have received incentives through the provision.

In 2018, four projects in these counties qualified for enhanced support under the Alabama Jobs Act, resulting in $620 million in new capital investment and 600 new jobs, according to Commerce data. Those figures make it the program’s strongest year.

“We’ve been focused on rural development, and that’s why we developed the ‘Targeted County’ approach in the Alabama Jobs Act, which gave us an opportunity to provide our most rural counties with enhanced incentives for attracting projects,” Sec. Canfield said.

“But our longer-term commitment has always been to focus more attention and provide additional resources to stimulate rural development. The creation of the rural development manager position will move that effort forward,” he added.

 

Latest Rural Development News

Manufacturing

BRUNDIDGE, Alabama – Southern Classic Food Group LLC plans to invest an additional $14.2 million at its facility in Pike County, a project that is expected to add 82 jobs over the next two years. The company’s Brundidge operation supports the production of a variety of sauces, dressings and related food products for branded and private-label customers. Increased demand across key product lines is driving the expansion. The work will include adding manufacturing lines, upgrading equipment and supporting infrastructure, which will position the facility for continued growth and operational improvements. During 2025, Southern Classic became part of Trillium Foods LLC, based in Oakbrook Terrace, IL, headed up by the Reddy family. “We’re excited to continue investing in our Brundidge operations and the Pike County community,” said Chuck Caraway, company representative. “This expansion supports growing demand across our product portfolio and allows us to enhance our capabilities, improve efficiency and better serve our customers. We appreciate the partnership from the state of Alabama and local leadership as we move forward with this next phase of growth.” The continued growth of Southern Classic in Pike County shows the company’s confidence in the local workforce and the overall vitality of the region, said Margaret Henderson, south rural development project manager for the Alabama Department of Commerce. “Rural Alabama is home to vibrant businesses that prioritize innovation and high-quality products,” she said. “We know that the strong community support for Southern Classic will continue as the company enters this next chapter of growth in Pike County.” John Ramage, chairman of the Pike County Economic Development Corporation, said supporting and strengthening the local business community is at the core of the organization’s mission. “Southern Classic continues to play a significant role in our local economy, and we are excited about the opportunities this expansion will bring for Brundidge and Pike County,” Ramage said. Brundidge Mayor Isabell Boyd said the company is a key contributor to the local workforce. “We are so excited about this expansion project with Southern Classic. They are one of our most important employers, and the city is very proud to partner with them to bring these 82 new jobs to our community,” Boyd said.