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Hyundai debuts new Santa Cruz ahead of Alabama production launch

Hyundai’s newest production model — the highly anticipated 2022 Santa Cruz sport adventure vehicle — made its worldwide debut today as the automaker’s Alabama plant readies to launch its assembly.

The Santa Cruz, which combines the versatile open bed of a pickup with the attributes of an SUV, made its first appearance in 2015 as a concept. The final production version was showcased during a livestream event this morning.

Hyundai Motor North America President and CEO Jose Muñoz introduced the Santa Cruz as a “vehicle that completely shatters convention.”

“Designed in California and proudly built in America, at our plant in Montgomery, Alabama, the Santa Cruz is something entirely new in the market – a vehicle that creates a whole new automobile category: the sport adventure vehicle,” he said.

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