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Southern Automotive Conference shines spotlight on Alabama auto growth

BIRMINGHAM, Alabama — Alabama’s expanding auto manufacturing sector will occupy center stage as industry leaders from across the region and beyond gather in Birmingham for the 14th installment of the Southern Automotive Conference, today through Friday.

SAC 2021 is expected to draw more than 1,000 attendees and 200 exhibitors to the Birmingham-Jefferson Convention Complex. The conference has a special focus on original equipment manufacturers, suppliers and service providers operating in Alabama, Georgia, Kentucky, Mississippi, South Carolina, Tennessee and Texas.

Premier sponsors of SAC 2021 are AIDT, Alabama’s primary workforce development agency, and a unique training center it funds, the Alabama Robotics Technology Park, along with the Alabama Works initiative.

“As a premier sponsor, we want to demonstrate the commitment AIDT and the Alabama Department of Commerce have to our automotive partners and to the very important work they do in providing a solid economic foundation for the state,” said Ed Castile, director of AIDT and deputy Commerce secretary.

“We are especially pleased to work with the world’s best car companies in Alabama, and we welcome our sister states as we come together to celebrate many successes in developing the Southern automotive corridor,” he added.

Alabama auto industry
Alabama’s growing auto sector will occupy center stage at the 2021 installment of the Southern Automotive Conference, which is drawing industry leaders to Birmingham, Oct. 13-15, 2021. (Image: Mercedes-Benz U.S. International)

SAC 2021 kicks off this afternoon with a matchmaking session that links suppliers with OEMs, followed by an evening reception sponsored by the Alabama Department of Commerce.

A full program begins Thursday morning, with welcome remarks from Governor Kay Ivey and Ron Davis, president of the Alabama Automotive Manufacturers Association (AAMA), which is presenting the conference.

Sessions during the day feature key leaders from Alabama’s automakers and breakouts on topics such as electric vehicle adoption, supply chain sustainability and workforce development challenges.

The event concludes on Friday, after a panel discussion featuring Governor Ivey, Mississippi Governor Tate Reeves and South Carolina Governor Henry McMaster. Awards, including AAMA’s Supplier of Year, and the 2021 SAC Hall of Fame honoree will be announced.


The hosting of the conference in Birmingham this year is sure to cast a light on Alabama’s expanding auto sector, which continues to register milestones and anticipate new ones.

“The U.S. auto industry’s center of gravity has clearly shifted to the South, and Alabama’s rapidly accelerating auto sector is positioned to continue benefiting from this seismic transition,” said Greg Canfield, Secretary of the Alabama Department of Commerce.

Earlier this year, Hyundai Motor Manufacturing Alabama added two models — the Tucson SUV and the all-new Santa Cruz crossover — to the production lineup at its  Montgomery factory, pushing its vehicle total to a record five simultaneously.

Last month, the $2.3 billion Mazda Toyota Manufacturing plant in Huntsville produced its first dealer-ready vehicle — a 2022 Toyota Corolla Cross — and announced it would begin assembling the all-new Mazda CX-50 in January 2022.

Meanwhile, Alabama’s automakers and their supplier networks have launched hiring waves, with assistance from AIDT. Thousands of jobs are available.

Alabama workforce development
Ed Castile, director of AIDT, left, stands with Greg Canfield, secretary of the Alabama Department of Commerce.

“We are full partners with all of our auto OEMs and almost all their suppliers in the workforce space, having recruited, assessed and trained workers for many years and through all their expansions,” Castile said.

“We are currently working with the Alabama operations of Hyundai and Mercedes-Benz on fairly large expansions, with Honda on a series of smaller expansions and with Mazda Toyota Manufacturing as it starts up,” Castile said.

The industry’s rapid adoption of electric vehicle technology has created new priorities for AIDT and its counterparts in the region.

“With the introduction of the new EV technologies all of AIDT programs are laser focused on our rapidly expanding automotive business,” Castile said. “We are proud to work shoulder to shoulder with all as we assist them in developing their respective workforces.”

In 2022, Mercedes-Benz will begin assembling two electric SUVs at its Tuscaloosa County plant, and Hyundai’s facility in Montgomery is expected to launch EV production sometime during the year.


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