The Alabama Department of Commerce’s “Made in Alabama” brand is marking its 10th anniversary, a significant milestone for a long-lasting state marketing campaign that helped propel a robust period of economic development.
Commerce Secretary Greg Canfield launched the “Made in Alabama” brand at a press event on the Capitol steps in Montgomery on March 19, 2013, uncovering a representation of the brand in the form of a shipping crate built by AIDT, Alabama’s workforce training agency.
That day, Secretary Canfield predicted that the campaign would help position Alabama as a powerhouse on a global level when it comes to economic development. The initiative set international business leaders and site consultants as primary targets.
Since 2013, Alabama’s economic development efforts have yielded over $60 billion in new capital investment and almost 150,000 jobs in key industries — and “Made in Alabama” has been there every step of the way to tell the story.