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Innovate Alabama debuts SEEK AL campaign to leverage outdoor assets

Innovate Alabama has launched SEEK AL, a digital campaign dedicated to showcasing the rich variety of outdoor recreational assets the state has to offer to its citizens and to innovators looking for a place to play, work, and put down roots.

“Alabama is home to a wealth of natural beauty and outdoor recreation opportunities,” Innovate Alabama CEO Cynthia Crutchfield said. “As part of Innovate Alabama’s Lifestyle and Recreation pillar, we are excited to showcase all of the beauty that Alabama has to offer entrepreneurs with an appreciation of the great outdoors.”

SEEK AL will leverage the state’s parks, waterways, greenways and trails to position Alabama not just as a thriving innovation ecosystem, but a place that has something for everyone, whether a current resident or someone looking to relocate.

The campaign launches at a time when Innovate Alabama and the Alabama Department of Commerce are collaborating with other key organizations to craft a new economic development strategic plan to propel the state’s economic growth into the next decade and beyond.

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