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Main Street Alabama – Quarterly Training with Jon Schallert

Main Street Alabama 

Quarterly Training with Jon Schallert 

  Jon Schallert

Join Main Street Alabama and Jon Schallert for an upcoming training opportunity: The New Rules of Marketing Success: Capturing Today’s Consumers as a Destination Business.

In this workshop, Jon shows how most businesses today make major marketing mistakes, instead of focusing on proven tactics to immediately drive more customer traffic and sales in their doors.  Attendees will also learn how any business can use his stragegy to both capture local customers and retain tax dollars locally, while pulling in customers from outside an area’s immediate demographic marketplace.

Topics Covered:

  • How to create free publicity opportunities that gets your business in newspapers, magazines, television and online websites.
  • How to target and atttract your most profitable customers.
  • How to draw more customers to your business, even if your location is not ideal.
  • How to get a customer to love your business in the first 7 seconds after they enter your door.
  • How to increase loyalty while maintaining profit magins, even if competitors are using price discounting.

Immediately following the workshop, Jon engages all attendees in a Marketing Roundtable that takes their current business challenges and shows them how his Destination principles can be applied to them.

Jon Schallert is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into Consumer Destinations.  Schallert speaks to thousands annually and his business stratgey has been used extensively by cities, towns, downtowns, shopping centers, retail chains, franchises, and independent entrepreneurs and owners.  Schallert’s insights are frequently seen in national publications such as The Wall Street Journal, The Washington Post, and Entrepreneur Magazine.

Who should attend: Main Street Managers, Main Street Board of Directors, Committee Members (particularly promotions committee members), retail business owners, downtown advocates and economic development professionals.  This training is open and available to the public for $50 per attendee.  Participants representing an Alabama Main Street Community will enjoy a  rate of $25.

The Pitman Theatre
629 Broad Street — 6th Floor Gadsden, AL 35901
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