HEFLIN, Alabama – Wire and cable manufacturer Southwire is launching a $176 million expansion at its plant in Cleburne County, a move that highlights the successful business partnerships in rural Alabama that are fueling prosperity in communities across the state.
The project, which will enhance medium voltage cable production and further modernize operations, is expected to create more than 85 jobs and add about 340,000 square feet of space at the company’s site in Heflin.
Alabama Gov. Kay Ivey said Southwire’s continued growth in Heflin is proof that great things are happening in rural Alabama.
“This expansion represents not only a significant investment in Cleburne County, but also in the hardworking men and women who call this community home,” the governor said. “With projects like this one, we’re showing that rural Alabama is full of opportunity – and that companies like Southwire can find long-term success right here in our state.”
Ellen McNair, Secretary of the Alabama Department of Commerce, said the expansion underscores the strength of the partnership between the state and Southwire.
“This project will create high-quality jobs and provide a major economic boost to Cleburne County. It’s another example of how strategic economic development efforts continue to deliver meaningful results for communities across Alabama,” McNair said.
This is Southwire’s fourth expansion at the Heflin plant, which opened in 1996 as Forte Power Systems. Construction is expected to begin late this year, with equipment and capacity coming online in late 2027.
Southwire President and CEO Rich Stinson said the company is poised to address increased demand for electricity.
“The re-electrification of America will bring unprecedented opportunity for the electrical industry, and we stand ready to meet the needs that lie ahead for the markets we serve,” Stinson said. “We continue to purposely invest in modernization – across our facilities, equipment, systems, technologies and more – allowing us to best serve our customers and help power a more sustainable future.”
Southwire has committed more than $1.8 billion to modernization efforts across its footprint, which includes 9,000 employees at sites worldwide. The company is one of North America’sleading wire and cable manufactures, providing electrical products to power homes, businesses and infrastructure.
The upgrades in Heflin will feature energy-efficient systems, sustainability enhancements and improved work environments, including climate-controlled areas and rainwater collection systems for responsible use of resources.
Local leaders said they are excited about the project and what it means for the community.
Cleburne County Commission Chairman Lane Kilgore called the expansion “a powerful endorsement of the hardworking people of Cleburne County.”
Heflin Mayor Robby Brown said the project builds on the longtime, prosperous relationship between Southwire and the community.
Tanya Maloney, director of the Cleburne County Department of Economic Development, said collaboration played a key role.
“This project exemplifies what’s possible when business and government work together to support sustainable industry growth,” she said. “Southwire has been a cornerstone of our economy for years, and this new investment ensures that legacy continues well into the future.”
“Southwire’s plans in Cleburne County show that rural Alabama is home to industry-leading innovation,” said Brenda Tuck, rural development manager for the Alabama Department of Commerce.
“The future is bright in rural communities across the state, with advanced technologies, a dedicated workforce, and community leaders who stand ready to help companies achieve their goals,” Tuck said.
