MONROEVILLE, Alabama – Bad Boy Mowers plans to invest $10.5 million in a new tractor assembly plant in Monroeville, officials announced today.

The Batesville, Ark.-based company plans to create 50 jobs at the operation, which is being established in the former Vanity Fair distribution center.

Work already has begun to transform the site, said Mike Colquett, executive director of the Monroeville/Monroe County Economic Development Authority.

Officials held a ribbon cutting at the facility today.

“Monroeville is truly excited about Bad Boy’s decision to locate here and begin production in the very near future,” Colquett said. “Bad Boy is a perfect fit for Monroeville, and we believe our town is the perfect fit for them as well.”

The company plans to build several different models of tractors in Monroeville and anticipates producing about 9,000 per year, he added.

Ellen McNair, Secretary of the Alabama Department of Commerce, said Bad Boy’s expansion in Alabama is a strong vote of confidence in the state’s rural areas.

“This is a growth-minded company that sees a bright future in Monroeville, Monroe County and the surrounding area,” McNair said. “Bad Boy builds innovative products, and Alabama’s workforce is the right choice to help the company achieve its goals.”

Bad Boy, which launched in 2002, is recognized as the first brand to introduce zero-turn mowers to rural landowners and homeowners at an attainable price. Since then, the company has expanded into tractors, handheld tools and UTVs.

The company was named Tractor Supply Co.’s top vendor of 2025. The retailer said Bad Boy helped deliver value for customers while developing creative supply chain solutions that improved supply and inventory allocations.

Bad Boy’s new plant in Monroeville is an example of the many advantages and success found in rural Alabama communities, said Brenda Tuck, rural development manager for the Alabama Department of Commerce.

“Rural Alabama offers a highly-skilled workforce and strong community support, and we are excited to watch this new partnership unfold,” she said.