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Manufacturing

Alabama-made Honda Ridgeline to star in Super Bowl ad

Honda plans to show off the all-new 2017 Ridgeline pickup – its next Made-in-Alabama model — in a Super Bowl commercial following its unveiling at next month’s North American International Auto Show.

The automaker said today that the Ridgeline will make its television debut to more than 100 million viewers during the third quarter of Feb. 7’s Super Bowl 50. It will be the automaker first Super Bowl ad since 2014.

“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. “Super Bowl 50 is the right time and the right venue to communicate Honda’s continued leadership in light trucks.”

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