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PASADENA, California – Regardless of how the pigskin bounces in Monday night’s BCS Championship Game, Bill Ham Jr., the longtime mayor of Auburn, Ala., already knows one winner – the fast-growing Lee County city that aims to build on recent economic development successes.

“The national and international exposure of this game – you just can’t buy that kind of exposure at any price,” said Ham, who traveled to California for the showdown between Auburn University and Florida State at the Rose Bowl.

The teams are playing for the celebrated crystal trophy that goes to the winner of college football’s biggest contest. For sure, Ham wants his Auburn Tigers to cap what has been a near miraculous season with another victory, allowing him to prevail in a friendly wager with Tallahassee, Fla., Mayor John Marks.

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