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‘Job 1’ marks GLE Coupé launch at Mercedes Alabama plant

TUSCALOOSA, Alabama – Workers at Mercedes-Benz’s sprawling Alabama assembly plant celebrated “Job 1” today, signaling the start of mass production of the all-new GLE Coupé at the $4.5 billion facility.

Mercedes has called 2015 “The Year of the SUV” for the brand, with the launch of the GLE Coupé and a renewal of most of its SUV line-up, including a new look and new name for the pioneering M-Class, its first Alabama-made model.

“For more than 20 years, we have been successfully building sport utility vehicles in Alabama for the world market,” said Jason Hoff, president and CEO of Mercedes-Benz U.S. International in Tuscaloosa.

“We have had three keys to our success here. First, we have an excellent partnership with the State of Alabama. Second, we are integrated in the global production network of Mercedes-Benz. And third, we have a fantastic workforce that continues to put in 100 percent of effort every day,” Hoff added.

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