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New leaders to steer growth at Alabama operations of Mercedes, Honda

There are new faces at the top of Alabama’s auto industry, as both Mercedes-Benz and Honda plan leadership changes in the coming months.

Tetsuya Endo will become the new president of Honda Manufacturing of Alabama, effective April 1, the company said last week. Endo, who comes to HMA from Honda’s Marysville, Ohio, plant, is replacing Tsutomu “Mori” Morimoto, who is moving to an executive role at the Ohio facility.

Endo has been with Honda since 1982 and served in a number of leadership positions at Honda locations in North America and Japan.

“Tetsuya Endo has served in a valuable role in Honda operations in North America,” said Morimoto. “His extensive knowledge of manufacturing, along with overall business operations, makes him a perfect fit to lead HMA into the future.”

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$215M U.S. Steel project provides spark for Alabama steel industry

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