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AIDT targets 11,000 new auto industry workers with ‘Shift’ campaign

AIDT, Alabama’s primary workforce development agency, is accelerating its efforts to expand employment in the state’s auto industry by reviving a multi-state campaign to attract a new generation of workers for the fast-growing sector.

AIDT is relaunching its Shift campaign, which debuted in March 2022, to help fill over 11,000 career opportunities now available at automakers’ Alabama facilities and the extensive network of suppliers stretching across the state.

“The Shift campaign’s No. 1 goal is to get people interested in automotive jobs, even those people who already have jobs,” said Ed Castile, AIDT’s long-serving director. “We think when they see the possibilities, it will grab their interest enough for them to consider a career in the auto industry.

“Alabama is home to five of the top automotive companies in the world and their suppliers, so there are plenty of good jobs available,” he added.

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