Alabama-built Elantra stars in Hyundai Super Bowl 50 ads
Hyundai is showcasing the features of its redesigned 2017 Alabama-built Elantra sedan in Super Bowl 50 commercials starring actor Ryan Reynolds and a pair of frightening but chatty bears. The two spots are part of a Super Bowl blitz by the automaker, which has produced a total of four commercials for Sunday’s game. Hyundai is…
Alabama-made Ridgeline Super Bowl 50 spot leads the flock
Honda is using a flock of sheep to sing the praises of the automaker’s all-new 2017 Alabama-made Ridgeline pickup in a 60-second commercial during Sunday’s Super Bowl 50. Honda this week offered a sneak peak of its “A New Truck to Love” spot featuring a talking dog and sheep singing the classic Queen tune “Somebody…
Alabama 2015 auto production tops 1 million, setting record
Alabama’s three global automakers combined to produce more than 1 million vehicles in 2015, the first time the state’s annual output has reached that big-league milestone. Mercedes-Benz, Honda and Hyundai produced a total of at least 1,033,095 vehicles last year, according to the Economic Development Partnership of Alabama, a key player in the growth of…
Hyundai to add Santa Fe Sport to Alabama production lineup
MONTGOMERY, Alabama – Hyundai said today it plans to add the Santa Fe Sport SUV to the production lineup at its Alabama plant, diversifying the product mix at a facility that turns out the automaker’s top-selling U.S. sedans. Hyundai will invest $52 million to begin producing the Santa Fe Sport at the Montgomery manufacturing facility,…
Airbus Chairman: Alabama A320 factory shows commitment to U.S.
Allan McArtor, the chairman and CEO of Airbus Group, says the company’s new manufacturing facility in Alabama shows Airbus’ strong commitment to producing aircraft in the United States. McArtor outlined how the facility at Mobile Aeroplex fits into the company’s global operating strategy in a guest column published today on the AL.com web site. “Every…
Alabama-made Honda Ridgeline to star in Super Bowl ad
Honda plans to show off the all-new 2017 Ridgeline pickup – its next Made-in-Alabama model — in a Super Bowl commercial following its unveiling at next month’s North American International Auto Show. The automaker said today that the Ridgeline will make its television debut to more than 100 million viewers during the third quarter of…
NASA’s Alabama hub moves closer to 3-D printed rocket engine
HUNTSVILLE, Alabama — A team at NASA’s Marshall Space Flight Center in Alabama test fired a demonstrator engine made mostly with 3-D printed parts, moving them a step closer to building a high-performance rocket engine using additive manufacturing. Over the past three years, Marshall has worked with several companies to produce and test complex 3-D…
Johns Manville plans expansion at Alabama factory
Johns Manville announced plans today to add a second production line for commercial roofing material at its Scottsboro plant, following on the heels of a capacity expansion project completed earlier this year. Denver, Colorado-based Johns Manville said the new production line will allow it to meet rising demand for the thermoplastic polyolefin roof membrane, or…
Commerce, allies target Alabama auto sector growth
Alabama’s auto sector is charging forward, with record-setting production and new expansion activity that’s adding more muscle to the state’s prominent position in a global industry. Just this week, a new analysis showed that Honda’s Alabama assembly plant had an economic impact totaling $6.8 billion in 2014. A similar study this year focusing on Hyundai’s…
Honda Alabama economic impact: $6.8 billion in 2014
Honda’s sprawling Alabama auto assembly plant generated $6.8 billion in economic activity in the state last year, underscoring the far-reaching impact of the automaker’s $2 billion facility in Talladega County. An analysis released today outlines how Honda Manufacturing of Alabama and its Tier-1 suppliers have become an economic powerhouse, together responsible for more than 43,000…
