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Marking 25 years in Alabama, REHAU plans $50 million growth project in Cullman

CULLMAN, Alabama – Germany-based REHAU on Tuesday announced plans to invest $50 million in expansion project that will create 125 jobs at its Cullman County facility, which recently secured a contract to build exterior polymer-based components for Mercedes-Benz’s Alabama-made SUV models.

The growth plans were announced at an event held at the REHAU Technical Center to mark 25th anniversary of the opening of the Cullman plant, which got its start producing bumpers for the first-generation Mercedes M-Class.

“REHAU has played a vital role in the success of Alabama’s automotive industry for 25 years, and it’s great to see the company expand its operation in Cullman,” Governor Kay Ivey said. “This expansion and the 125 new jobs it will create will be vital to Mercedes-Benz’s growth right here in Sweet Home Alabama.

“This investment shows that the Alabama-Germany partnership has never been stronger,” she said.

Alabama auto industry
Germany-based REHAU plans to add 125 workers as it expands production in Cullman to produce exterior parts for Mercedes-Benz’s Alabama-made SUVs. (Image: Governor’s Office/Hal Yeager)

REHAU supplies components to the current Mercedes-Benz GLE and GLS models of SUVs with conventional and plug-in hybrid drives made at the automaker’s sprawling manufacturing facility in Tuscaloosa County.

As the first major Mercedes passenger car production facility outside Germany, the Tuscaloosa plant is regarded as the nucleus of the automotive industry in Alabama. The plant is preparing to produce its first electric SUVs in 2022.

“Twenty-five years ago, REHAU followed Mercedes-Benz AG to the U.S. from the Bavarian town of Rehau to Cullman, Alabama,” said Automotive Plant Manager Dr. Venki Padmanabhan. “We were one of their earliest partners in launching their first SUV.

“Now, we are honored and excited that they have placed their faith in us once again to support the launch of their new models,” Padmanabhan added.

GROWTH TRAJECTORY

The project’s capital investment and job creation made it possible for the Alabama Department of Economic and Community Affairs to provide a $700,000 grant to the city of Cullman toward a $1 million road project to service the REHAU plant. The City and County Commission will split the cost of the remaining $300,000 to resurface and rehabilitate two miles of 24th Street that serves REHAU and other area industries.

“ADECA is pleased to have played a role in the success and expansion of the company through infrastructure grants to the city of Cullman,” said Kenneth Boswell, the agency’s director. “We congratulate REHAU not only on 25 years of operation in Cullman but also on its continued success and expansion into new lines, which will create even more jobs.”

In August, REHAU celebrated with its employees the 25th anniversary of its production operations in Cullman. The plant opened in early 1996 with 30 employees. A second plant producing PEXa pipe for heating and plumbing applications was opened in 2007 and a technical center was added in 2015.

The REHAU Cullman operations have expanded numerous times to the current footprint of about 1 million square feet with nearly 800 employees.

“REHAU’s growth in Cullman is a tribute to both the company and the Cullman community,” said Dale Greer, director of the Cullman Economic Development Agency. “The plant has not only become an integral part of our community; its success has also played a significant role in making Alabama one of the largest automobile producing states in America.”

Mayor Woody Jacobs said the 25-year partnership between the community and REHAU has benefitted both the company and Cullman.

“Companies can grow where they have a quality labor force and a supportive community,” he said. “REHAU enjoys a great reputation worldwide for quality and innovation. I believe the Cullman facility contributes to those high standards. We are excited about REHAU’s continued success here.”

 

Latest Manufacturing News

Manufacturing

BRUNDIDGE, Alabama – Southern Classic Food Group LLC plans to invest an additional $14.2 million at its facility in Pike County, a project that is expected to add 82 jobs over the next two years. The company’s Brundidge operation supports the production of a variety of sauces, dressings and related food products for branded and private-label customers. Increased demand across key product lines is driving the expansion. The work will include adding manufacturing lines, upgrading equipment and supporting infrastructure, which will position the facility for continued growth and operational improvements. During 2025, Southern Classic became part of Trillium Foods LLC, based in Oakbrook Terrace, IL, headed up by the Reddy family. “We’re excited to continue investing in our Brundidge operations and the Pike County community,” said Chuck Caraway, company representative. “This expansion supports growing demand across our product portfolio and allows us to enhance our capabilities, improve efficiency and better serve our customers. We appreciate the partnership from the state of Alabama and local leadership as we move forward with this next phase of growth.” The continued growth of Southern Classic in Pike County shows the company’s confidence in the local workforce and the overall vitality of the region, said Margaret Henderson, south rural development project manager for the Alabama Department of Commerce. “Rural Alabama is home to vibrant businesses that prioritize innovation and high-quality products,” she said. “We know that the strong community support for Southern Classic will continue as the company enters this next chapter of growth in Pike County.” John Ramage, chairman of the Pike County Economic Development Corporation, said supporting and strengthening the local business community is at the core of the organization’s mission. “Southern Classic continues to play a significant role in our local economy, and we are excited about the opportunities this expansion will bring for Brundidge and Pike County,” Ramage said. Brundidge Mayor Isabell Boyd said the company is a key contributor to the local workforce. “We are so excited about this expansion project with Southern Classic. They are one of our most important employers, and the city is very proud to partner with them to bring these 82 new jobs to our community,” Boyd said.