Kroger said this expansion will create jobs in technology, operations, logistics and transportation, inventory and quality management, and customer service and engagement, while improving access to fresh foods and household essentials.

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The Birmingham Business Alliance provided essential economic development support to Kroger’s project team and connected the company to the key governmental departments during their due diligence phase.

“We are proud to welcome a new and innovative Kroger to Birmingham,” said Alex Patrick, a partner at the BBA who managed the project.

“Kroger is a more than 100-year-old company with its eye on the future that immediately saw how Birmingham could expand its e-commerce network more effectively.”

Kroger’s e-commerce technology is powered by Ocado Group and is a continuation of its successful entry into Florida in 2021 without physical stores.

Kroger has 10 brick-and-mortar retail food stores in north and east Alabama but none in the Birmingham area. The new Birmingham facility will bring innovation and modern e-commerce to the area and extend Kroger’s reach and ability to serve customers.

In addition to Birmingham, Kroger also announced the addition of cross-dock spokes in Austin and San Antonio.